Every week more people with mild cognitive impairment (MCI) join the AI-Mind study. But what exactly is MCI and what are the symptoms? Is it the same condition as dementia? What are the types of dementia and what are the risk factors?

These and many other questions arise when speaking about brain health and societal challenges posed by the increasing number of people with dementia every year. The World Health Organization recognises dementia as a public health priority and stresses the need for education and open discussion on the topic:

“Dementia is frequently misconceived as a natural and inevitable part of ageing. The first step to dispelling myths and stereotypes is to provide accurate information to improve public understanding of dementia.” WHO, 2017

Starting on 8 August, the AI-Mind consortium launches an educational social media campaign that will run over six weeks on the project’s Twitter, Facebook and LinkedIn accounts. Every week we will post on these platforms information dedicated to a specific topic and provide a fresh dose of daily “facts” on Twitter. These include MCI symptoms, forms of dementia and its risk factors, how the disease affects people worldwide, ways for dementia prevention and more. Through this journey, AI-Mind aims to increase awareness and arm people with knowledge related to brain health as much as encourage discussion with different groups.

Is never too late nor too early to arm yourself with knowledge and take care of your brain health. Follow the AI-Mind on social media to keep yourself updated!

Read more on “Global action plan on the public health response to dementia” from WHO under this link: https://www.who.int/publications/i/item/global-action-plan-on-the-public-health-response-to-dementia-2017—2025